HTC’s argument for the 10 is rather interesting. The company claims that general smartphones sales are down because the wow factor is gone. The strategy with the 10 is to challenge that, and it’s time to see if it walks the talk.
If 10 is for perfection, then a very tall order is being placed on the HTC 10. The company has come a long way to re-invent itself, and some products would even make you think it got lost in the process. The 10 is the company’s new proposition towards an obsession that it’s been teasing for weeks, and so far, the obsession has paid off.